Brisbane Airport Billboard Advertising
Why and How to Advertise at Brisbane Airport
Queensland’s premier aviation gateway — 23 million passengers a year, the southern hemisphere’s largest digital billboard
8 Reasons to Advertise at Brisbane Airport
Rapidly Growing Captive Audience
Brisbane Airport handled 23.1 million passengers in 2024 — a 7.4% year-on-year increase — making it one of Australia’s fastest-growing aviation gateways, with momentum building toward the 2032 Olympics.
- 23.1 million total passengers in 2024 — up 7.4% on 2023
- 5.6 million international passengers in FY24
- Record December 2024: 631,700 international passengers
- Record January 2025: 638,800 international passengers
- Captive audience — cannot skip or scroll past your ad
Southern Hemisphere’s Largest Digital Billboard
Brisbane Airport is home to the largest digital billboard in the entire southern hemisphere — installed as part of a $40 million terminal redevelopment and impossible to miss for every departing and arriving passenger.
- Largest digital billboard in the southern hemisphere
- Installed during $40M terminal precinct redevelopment
- Unmissable brand presence at the terminal entrance
- Dynamic content — static or animated creative formats
- Zero competing formats at the same scale anywhere in QLD
2032 Olympics Host City
Brisbane is the host city for the 2032 Olympic and Paralympic Games — creating a sustained multi-year window of record visitor arrivals, global media attention, and premium brand placement opportunity.
- Host city for Brisbane 2032 Olympic and Paralympic Games
- Ongoing record passenger growth in the lead-up years
- Global media teams, athletes, and officials transiting BNE
- Long-term investment opportunity — brand-build now before 2032
- Unprecedented international tourism inflows anticipated
Queensland Tourism Gateway
Brisbane Airport is the primary entry point for visitors to Queensland’s world-class tourism destinations — from the Great Barrier Reef and theme parks to the Gold Coast, Whitsundays, and tropical rainforests.
- Gateway to Great Barrier Reef — world’s largest coral reef system
- Gold Coast — Australia’s theme park capital, just 1 hour south
- Sunshine Coast, Whitsundays, and Daintree Rainforest inbound
- Strong domestic interstate leisure travel from Sydney and Melbourne
- Growing Asian inbound tourism drawn to QLD’s natural attractions
Fully Digital Terminal Network
Brisbane Airport’s advertising network is fully digital — featuring HD double-sided 70″ LCD screens throughout the terminal, delivering crisp, flexible, high-impact placements at every passenger touchpoint.
- Fully-digital terminal network — no outdated static-only inventory
- HD double-sided 70″ LCD screens throughout the terminal
- Dynamic content — change creative by time of day or campaign phase
- Real-time content updates with no print or installation downtime
- Consistent brand quality across check-in, gates, and baggage reclaim
Dominant Eastern Seaboard Hub
90% of all Australian air travellers and 100% of the eastern seaboard airport audience.
- Eastern Seaboard Airport Network
- Reaches 90% of all Australian air travellers via MNETWORK airport network
- 100% Eastern Seaboard airport audience coverage
- Strong connectivity to Sydney and Melbourne — Australia’s two busiest routes
- Add BNE to a Sydney + Melbourne airport package for national reach
International Gateway to Asia Pacific
Brisbane Airport serves direct international routes to Asia, the Pacific, and beyond — making it a key corridor for inbound Asian tourism and outbound Queensland business and leisure travel.
- Direct routes to Singapore, Tokyo, Hong Kong, Auckland, and beyond
- Strong inbound Pacific Island, Japanese, and Korean tourism
- Growing Chinese and Southeast Asian inbound visitor numbers
- Outbound QLD travellers to Bali, SE Asia, Japan, and New Zealand
- Second busiest international terminal on the Eastern Seaboard
Extended Dwell & High Recall Environment
Airport advertising consistently delivers among the highest brand recall of any OOH format — and Brisbane’s growing passenger volumes mean more eyeballs, longer dwell times, and greater campaign frequency.
- Airport audiences have among the highest OOH ad recall rates
- Multiple exposure points: check-in, security, gates, and baggage reclaim
- International check-in begins 3 hours before departure
- Relaxed pre-travel mindset — passengers are engaged and receptive
- Wi-Fi sponsorship extends digital reach to passenger devices
How to Advertise — Key Formats
Ready to Reach Brisbane Airport’s Growing Audience?
Contact us to plan your Brisbane Airport campaign