Perth Airport Billboard Advertising
Why and How to Advertise at Perth Airport
Western Australia’s gateway to the world — 18 million passengers a year, a unique FIFO mining workforce, and our premium digital network across all terminals.
8 Reasons to Advertise at Perth Airport
Growing Captive Audience
Perth Airport surpassed 18 million annual passengers for the first time in 2026 — an 8.5% year-on-year increase driven by mining, tourism, and international travel growth.
- 18 million+ passengers annually across 4 terminals
- 8.5% year-on-year passenger growth in FY25
- 5.1 million international passengers per year
- 6.2 million regional and domestic passengers
- Captive audience — cannot skip or scroll past your ad
Unique FIFO Mining Workforce
Perth Airport is Australia’s only major airport with a significant fly-in fly-out mining workforce — a high-income, brand-loyal segment with strong discretionary spending power.
- Thousands of FIFO workers transit weekly via Perth
- Average FIFO salary well above national median
- Regular, predictable travel patterns — high ad frequency
- High discretionary spend on technology, tools, and lifestyle
- Loyal to brands they trust — high lifetime value audience
Australia’s Asian Gateway
Perth is geographically closer to Singapore than to Sydney — making it Australia’s most direct gateway to Southeast and East Asia, with strong inbound tourism and business travel flows.
- Closest Australian city to Singapore, Bali, and KL
- Direct routes to Singapore, Dubai, Hong Kong, Johannesburg & more
- Strong inbound Chinese, Singaporean, and Malaysian tourism
- Key corridor for Asia Pacific business and investment travel
- Growing international connectivity year on year
4 Terminals, Full Coverage
Perth Airport’s four terminals segment international, domestic, and regional travel — allowing precise audience targeting across every passenger profile and journey type.
- T1 — International: global business, tourism, and transit passengers
- T2 — Qantas domestic: corporate and government travellers
- T3 — Virgin Australia: mixed corporate and leisure travellers
- T4 — Rex and regional: WA regional resource workers and leisure
- Blanket campaign coverage across all passenger types
Our Digital Network
We have more than 56 sites at Perth Airport — delivering award-winning digital screens, lightboxes, and activation opportunities across all terminals.
- Exclusive screens across all terminals
- World-class digital advertising screens throughout the airport
- Lightboxes in the busiest and most prominent terminal positions
- Brand activation and casual leasing zones available
- Full creative production and campaign support from our team
Extended Dwell Time
FIFO workers and long-haul international travellers spend extended time at Perth Airport — creating sustained, high-attention advertising exposure unlike any other Australian airport.
- FIFO pre-departure periods often 2+ hours in terminal
- International long-haul check-in begins 3 hours before departure
- Baggage reclaim and arrivals deliver extended dwell attention
- Multiple touchpoints across check-in, security, and gates
- Relaxed travel mindset — passengers are receptive and engaged
Resources & Mining Industry Hub
Perth is Australia’s resources capital — home to the largest concentration of mining, oil, and gas company headquarters, making the airport a strategic B2B and premium brand environment.
- Gateway to Australia’s largest mining and resources sector
- High concentration of engineering, energy, and finance executives
- Strong inbound corporate travel from global resources companies
- Ideal for B2B, financial services, and technology brands
- Government and institutional travel also heavily concentrated here
Tourism & Lifestyle Audiences
Beyond business and mining, Perth Airport serves a fast-growing leisure and tourism audience drawn to WA’s world-class beaches, wine regions, and natural landscapes.
- Margaret River wine region drives premium domestic tourism
- Inbound Asian tourism growing strongly year on year
- Adventure and eco-tourism to the Kimberley and Pilbara regions
- Strong outbound leisure travellers to Bali, Singapore, and Europe
- High household income market — WA among Australia’s wealthiest states
How to Advertise — Key Formats
Ready to Reach Perth Airport’s Premium Audience?
Contact us to plan your Perth Airport campaign